Enhancing IP Geolocation Accuracy for ISPs and ASNs

Accurate IP geolocation is essential for delivering a seamless and personalised online experience. Platforms such as news websites, social networks, and e-commerce sites heavily depend on precise geolocation data to serve their users effectively. Internet Service Providers (ISPs) and Autonomous System Numbers (ASNs) play a crucial role in maintaining this accuracy. Any inaccuracies can lead to user dissatisfaction and a surge in customer complaints.

How BigDataCloud Enhances Geolocation Accuracy

BigDataCloud tackles the challenges of IP geolocation with its patented, industry-leading technology. This innovative system actively identifies the locations of IP addresses worldwide by combining diverse data sources with a proprietary network discovery technique. It accurately determines the geographical regions of public routers that form the backbone of the global internet.

Unlike traditional methods, which assign static locations to IP addresses, BigDataCloud employs automated daily recalculations to ensure that geolocation data remains accurate and up-to-date.

Best Practices for ISPs and ASNs to Improve Geolocation

ISPs and ASNs can take the following steps to improve IP geolocation accuracy:

• Avoid using private IP addresses on public-facing network router interfaces.
• Announce all public IP addresses for your network routers through BGP.
• Configure public network router interfaces to respond to standard ICMP echo requests in line with RFC 792.
• Keep RIR inetnum objects updated, particularly the "geoloc:" attribute. If this is not feasible, provide us with a link to self-published Geofeed data in line with RFC 8805 or publish Geofeed records according to RFC 9632.

By following these best practices and utilising advanced tools like BigDataCloud, ISPs and ASNs can significantly enhance the accuracy of IP geolocation, leading to improved user experiences and a reduction in complaints.