BigDataCloud Blog

Most modern mobile and web apps have location-based features enabled for content personalisation and customer targeting. These features are transforming the way we shop online, stream digital content, and read news. Almost all online commerce and social networks are driven by these hyper-local targeting features.

At the heart of these features, lies an algorithm that converts a user's geo-coordinates into readable location properties, called reverse geocoding. Based on this data, businesses are optimising and targeting their campaigns for maximum conversion.

There are many reverse geocoding service providers with various features and pricing models. Among them, Google has the most popular reverse geocoding API and is known to lead the industry. Upon in-depth research, you will find that these APIs have a lot of restrictions that impact the scalability and speed of your apps. 

In this blog post, we have highlighted the major advantages of BigDataCloud’s reverse geocoding API, over Google’s API, and a few other well-known service providers’ APIs.

Learn about various methods of verifying email addresses and how you can use BigDataCloud's FREE email verification API for your application.

These days it is quite common to see websites asking permission to access user locations. There are multiple use-cases of using location data to personalise your web content and deliver targeted messaging. 

This feature can be enabled in any website by using HTML 5 Geolocation API and is widely supported by all current web browsers including Chrome, Safari, Firefox, IE and Opera.

How often have you opened your customer database and spent hours cleaning and formatting phone numbers? It is the most common problem hampering the efficiency of your business. Yet, many companies still ignore them and end up collecting invalid or duplicate data. 

At the heart of this problem, lies a simple question - should you store a phone number as an integer or as a string in a database. But, the Internet forums are divided on this topic leading to confusion. Most of these arguments are one dimensional and ignores the real challenges behind storing phone numbers.  

"Where Am I - Locality info" is designed to provide detailed administrative boundary information for your current locality and in the language of your choice.

The app implements a completely new approach to identifying the locality information. The method is exceptionally fast with each response being generated with sub-millisecond timing, allowing for true real-time applications.

Hyper-personalisation has become a key ingredient in delivering a great customer experience and carrying out effective targeted marketing campaigns. At the heart of hyper-personalisation, lies user’s location data. All the digital marketing ads, e-commerce platforms, sharing-based services, content delivery systems and many more are based on location data. Hence, identifying user’s location information has become of paramount importance to businesses.