A public IP address is a unique identifier that allows devices to connect to the internet. It is used by the global network of routers to accurately route data packets to the requesting user client. Hence, an IP address of a user is always public and visible to the external networks.
Harnessing this information gives IP Lookup tools like ours the ability to accurately locate user’s geolocation based on the IP address. Two blog posts describing the fundamentals of IP Geolocation API technology and how BigDataCloud’s IP Geolocation is different from others are available here.
Currently, IP geolocation services are widely used for delivering content localisation, customer targeting, digital rights management and online fraud detection. It has become an essential component for modern websites like social networking sites; e-commerce; travel; banking sites and content delivery/streaming sites. It is also primarily used in customer analytics and CRM platforms where customer profiles are built on top of the IP geolocation information.
You can use our standard IP Geolocation API, powered by patent-pending ‘Next Generation IP Geolocation Technology’, to retrieve detailed information about the geographical location, ownership and connectivity of an IPv4 IP address.
Core benefits of our IP Geolocation API are:
- Lightning-fast response (sub-millisecond)
- Country object data
- Detailed locality data
- Estimated location coordinates
- Network data
- Registration data
- BGP prefix and status data
- Next-Generation IP Geolocation Technology
|ip||string||Requested IPv4 IP address in a string format|
|localityLanguageRequested||string||localityLanguage input parameter received|
|country||<Country> object||Geolocated Country|
|lastUpdated||string||Indicates the time of when that particular IP address’s geolocation was assessed the last|
|network||<Network> object||Network it belongs|