Blog

In privacy-first advertising, IP geolocation is often the only scalable, non-intrusive signal available for audience localisation and geo-compliance. There is no cookie, no device fingerprint, no consent required. The IP address is simply there, with every request. For ad tech — targeting, bidding, pacing, eligibility enforcement, and attribution — that makes geolocation accuracy not a nice-to-have but a direct driver of commercial outcomes....

Aug 25, 2025

Updated: April 2026IP geolocation technology has been around for a long time. It is the only non-intrusive tool a service provider can use to estimate the geographical location of online visitors, and it has proved itself as the main engine for content localisation, digital rights management, customer targeting, and fraud detection....

Aug 18, 2025

When you collect latitude/longitude coordinates in a web or mobile app, you often need to translate them into a human-readable place like a city or suburb. The browser's navigator.geolocation.getCurrentPosition() gives you the coordinates — but not the place name. BigDataCloud's free, ...

Aug 18, 2025

Reverse geocoding — converting latitude/longitude coordinates into human-readable place names — is a vital building block for many modern applications. From ride-hailing and delivery apps to business analytics and personalised content, it transforms raw coordinates into meaningful context....

Aug 12, 2025

We are announcing the launch of the GraphQL API services for our API Packages. This new feature is set to change the way you interact with geolocation data, offering enhanced efficiency, power, and flexibility. BigDataCloud is proud to pioneer the integration of GraphQL technology with geolocation API services. We are the first IP geolocation service provider to introduce GraphQL-based IP geolocation API and Reverse Geocoding API service, setting a new industry standard for geolocation and user data validation data services....

Jan 8, 2024

Updated: 29 July 2025BigDataCloud's IP geolocation technology has been granted a US patent: US Patent No. 11,792,110 B2 (publication US20210234790A1). This post explains what the patent covers and why it matters.What the patent coversThe patent protects a method for determining the geographic location of IP addresses by mapping the internet's actual routing infrastructure — specifically, by identifying which access router is responsible for delivering traffic to a given IP address, and calculating the geographic service area that router covers....

Oct 30, 2023

Introduction:We have some fantastic news to share with all our users! BigDataCloud API has expanded its capabilities, and we are thrilled to announce the introduction of FIPS (Federal Information Processing Standards) and CSD (Census Subdivision) codes. This latest enhancement allows you to unlock a new level of precision in geolocation data for both the United States and Canada. We believe this update will significantly improve your experience and make your applications even more powerful. Let's dive into the details of this exciting new feature!...

Jul 26, 2023

We are excited to introduce a new set of API endpoints, Dual-Stack API endpoints, which support the API calls routed over both IPv6 and IPv4 networks.Though global information systems are still way behind the full adoption of IPv6, it is slowly gaining prominence. Telecom and web technology companies are already prioritising IPv6 traffic over IPv4 and providing relevant IPv6 products and services. You can visit our recently launched ...

Feb 28, 2023

We have updated our Hazard report metrics to include Apple's iCloud Private Relay service. The new metric iCloudPrivateRelay determines whether the requested IP address was detected as an Apple iCloud Private Relay address.iCloud Private Relay is a new internet privacy service that Apple offers its iCloud+ subscribers. The service hides the IP address of an end user. It allows users to use the internet more privately and securely....

Oct 10, 2022