These days it is quite common to see websites asking permission to access user locations. There are multiple use-cases of using location data to personalise your web content and deliver targeted messaging. This feature can be enabled in any website by using HTML 5 Geolocation API and is widely supported by all current web browsers including Chrome, Safari, Firefox, IE and Opera....View more >
Deep dive into the real-time email address verification process and why we decided to do it differently?
Some years ago, the popularity of social networking websites had triggered a debate around the relevance of email addresses. Many thought that we were witnessing their death and that social profiles were going to take the lead.On the contrary, email addresses have become more relevant today than ever. It has become a key to all digital data and lifestyle and is often our preferred method for business communication. For example, if you book a ticket online you expect your ticket to be emailed. If you book a reservation at a restaurant or a hotel, you expect an email verification of your booking. If you purchase online, you expect all orders and shipping details to be emailed....View more >
Most modern mobile and web apps have location-based features enabled for content personalisation and customer targeting. These features are transforming the way we shop online, stream digital content, and read news. Almost all online commerce and social networks are driven by these hyper-local targeting features....View more >
IP geolocation technology has been around for a long while. It is the only non-intrusive tool a service provider can use to estimate the geographical location of online visitors.IP geolocation has proved itself as the main driving engine for delivering location-based services such as content localisation, digital rights management, customer targeting and fraud detection....View more >
The reverse geocoding API is widely used by businesses to identify their customer’s or asset’s location by converting their geographical coordinates into a readable address. But how reliable is it, and what are its limitations? Every day we use maps on our mobile phones to commute, find local businesses, discover new exciting places, and get localised news and media content....View more >