BigDataCloud Blog

Hyper-personalisation has become a key ingredient in delivering a great customer experience and carrying out effective targeted marketing campaigns. At the heart of hyper-personalisation, lies user’s location data. All the digital marketing ads, e-commerce platforms, sharing-based services, content delivery systems and many more are based on location data. Hence, identifying user’s location information has become of paramount importance to businesses. 

After extensive research and development, BigDataCloud is positioned to revolutionise the IP Geolocation industry, offering services that finally overcome these pitfalls and the stigmas that surround them.

With the current trend in online connectivity, the internet-of-things and the integration of internet connected commerce and marketing, it is absolutely vital that you can make immediate, qualitative decisions based on your customer’s location and demographic regardless of the media they are using.

IP Geolocation is an essential technology that overcomes this limitation to help organisations identify the location of their customers based on their IP addresses. Organisations such as online service operators, financial institutions, search engines, ad agencies and any business offering an online shopping / e-commerce experience are able to provide their customers with the best products and services available in their region. This IP Geolocation service is also crucial for preventing online fraud, managing digital rights, and serving targeted marketing material and pricing.

If you wonder where your online customers are coming from or wish to customise your clients’ online experience based on their location, you are likely familiar with various commercial IP Geolocation services, ranging from free to highly-priced to enterprise-only. Most of these providers declare superior accuracy, although show little transparency on the methodology, and present scarce evidence to support their claimed accuracy.

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