Most modern mobile and web apps have location-based features enabled for content personalisation and customer targeting. These features are transforming the way we shop online, stream digital content, and read news. Almost all online commerce and social networks are driven by these hyper-local targeting features.
At the heart of these features, lies an algorithm that converts a user's geo-coordinates into readable location properties, called reverse geocoding. Based on this data, businesses are optimising and targeting their campaigns for maximum conversion.
There are many reverse geocoding service providers with various features and pricing models. Among them, Google has the most popular reverse geocoding API and is known to lead the industry. Upon in-depth research, you will find that these APIs have a lot of restrictions that impact the scalability and speed of your apps.
In this blog post, we have highlighted the major advantages of BigDataCloud’s reverse geocoding API, over Google’s API, and a few other well-known service providers’ APIs.
These days it is quite common to see websites asking permission to access user locations. There are multiple use-cases of using location data to personalise your web content and deliver targeted messaging.
This feature can be enabled in any website by using HTML 5 Geolocation API and is widely supported by all current web browsers including Chrome, Safari, Firefox, IE and Opera.
Hyper-personalisation has become a key ingredient in delivering a great customer experience and carrying out effective targeted marketing campaigns. At the heart of hyper-personalisation, lies user’s location data. All the digital marketing ads, e-commerce platforms, sharing-based services, content delivery systems and many more are based on location data. Hence, identifying user’s location information has become of paramount importance to businesses.