IP Geolocation accuracy has been one of the heavily debated topics for many years across many platforms. We can find many complaints on forums such as IP addresses not showing the correct location or only country-level data being reliable. One of the most popular myths is that the IP Geolocation is inaccurate because it is based on public data and that it usually points to the organisation’s headquarter location rather than the real user’s location. The reality varies widely because not all IP Geolocation services are made the same, and they often utilise different technologies to source their data. Please see our blog post here for more details on how conventional IP Geolocation services operate. The goal of this article is not to compare different IP Geolocation providers. But that will be coming soon, stay tuned!
After extensive research and development, BigDataCloud is positioned to revolutionise the IP Geolocation industry, offering services that finally overcome these pitfalls and the stigmas that surround them.
With the current trend in online connectivity, the internet-of-things and the integration of internet connected commerce and marketing, it is absolutely vital that you can make immediate, qualitative decisions based on your customer’s location and demographic regardless of the media they are using.
IP Geolocation is an essential technology that overcomes this limitation to help organisations identify the location of their customers based on their IP addresses. Organisations such as online service operators, financial institutions, search engines, ad agencies and any business offering an online shopping / e-commerce experience are able to provide their customers with the best products and services available in their region. This IP Geolocation service is also crucial for preventing online fraud, managing digital rights, and serving targeted marketing material and pricing.
If you wonder where your online customers are coming from or wish to customise your clients’ online experience based on their location, you are likely familiar with various commercial IP Geolocation services, ranging from free to highly-priced to enterprise-only. Most of these providers declare superior accuracy, although show little transparency on the methodology, and present scarce evidence to support their claimed accuracy.