Tag 'IP geolocation'

Identifying anonymous IP address to detect online fraud

Identifying anonymous IP address to detect online fraud

As we make our way through the global pandemic, the Internet is playing a crucial role in normalising our day to day activities. Businesses have been going through rapid digital transformation, contributing to increased online financial transactions, shopping, communication, education, and entertainment. 

We are also witnessing an increase in cybercrime and other malicious online behaviours. There is a growing concern among people about online security. As more and more news of scams and fraud make their way into our everyday conversations, we are continuously made aware of the danger of being the victim of cybercrime. To make matters worse, the rising concern of being monitored by government agencies and tech corporate giants have also created an uneasy sense of being watched 24/7, resulting in paranoia and speculation.

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The Next Generation IP Geolocation service

The Next Generation IP Geolocation service

After extensive research and development, BigDataCloud is positioned to revolutionise the IP Geolocation industry, offering services that finally overcome these pitfalls and the stigmas that surround them.

With the current trend in online connectivity, the internet-of-things and the integration of internet connected commerce and marketing, it is absolutely vital that you can make immediate, qualitative decisions based on your customer’s location and demographic regardless of the media they are using.

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IP Geolocation Demystified

IP Geolocation Demystified

IP Geolocation is an essential technology that overcomes this limitation to help organisations identify the location of their customers based on their IP addresses. Organisations such as online service operators, financial institutions, search engines, ad agencies and any business offering an online shopping / e-commerce experience are able to provide their customers with the best products and services available in their region. This IP Geolocation service is also crucial for preventing online fraud, managing digital rights, and serving targeted marketing material and pricing.

If you wonder where your online customers are coming from or wish to customise your clients’ online experience based on their location, you are likely familiar with various commercial IP Geolocation services, ranging from free to highly-priced to enterprise-only. Most of these providers declare superior accuracy, although show little transparency on the methodology, and present scarce evidence to support their claimed accuracy.

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