Zettaset raises $3M for the consumerization of big data

The ability to analyze enormous amounts of data and use that to better target an ad, make a new drug or any number of other lofty goals is talked about constantly, but what about harnessing Hadoop for the rest of us? Something as simple as figuring out when the best time to schedule a meeting and get everyone to attend or let a regional manager select what inventory to order can have huge boosts for business. Thus, startup Zettaset has raised $3 million from Draper Fisher Jurvetson and EPIC Ventures to help employees make business decisions on real data as opposed to intuition.

The two-year-old company, formerly known as GOTO Metrics, has renamed itself and re-launched the company. It still offers a software toolset that runs on top of a group of servers and unifies the existing databases so someone can mine them for insights. And for Brian Christian, co-founder and CEO of Zettaset, it’s those insights that will end up adding value to technology companies.”It’s not just about the technology anymore; it’s about the data and if you can produce more granular insights from your data,” he said in an interview.

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